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Representative Director, President and Chief Executive OfficerTamotsu HiiroIn Japan, we welcome more than 1.5 billion customers a year in our approxi-mately 2,900 restaurants, served by over 150,000 crew members. Our business offers high-quality, delicious and safe foods that customers can enjoy with peace of mind in a comfortable dining environment. At the same time, we are committed to other corporate social responsibilities such as pursuit of sustain-able food/material supplies, disclosure of quality/safety information, make use of our business strengths in social contribution and community support activ-ities, be responsible towards our crew and staff and consideration of society and environment. Being a socially responsible company is important to us.Corporate social responsibility points to the existence of various social and environmental issues. In 2018, McDonald’s Corporation announced a global initiative called “Scale for Good” to tackle these challenges by making use of its strengths and scale. Under this initiative, McDonald’s Japan formulated five specific pillars of “sustainable food sourcing”, “package & recycling”, “commit-ment to families”, “people empowerment” and “climate action”, which are linked closely to the United Nations Sustainable Development Goals (SDGs).It is our hope that this CSR Report 2019 provides better understanding on our CSR initiatives.Top Message

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