3McDonald’s Sustainability Report 2025Thomas KoRepresentative Director, President and CEOMcDonald’s Company (Japan), Ltd. IntroductionI would like to express my sincere gratitude to our valued customers of McDonald’s in Japan. I am equally grateful to our approximately 220,000 crew members and franchisees who provide exceptional restaurant experiences to our customers every day, and to our suppliers who ensure the safety and quality of our ingredients.McDonald’s Japan will mark its 55th anniversary in 2026. Today, we have grown into a nationwide restaurant chain that welcomes approximately 1.4 billion customer visits annually across nearly 3,000 locations throughout Japan. More than 75% of these restaurants are operated by locally rooted franchisees. According to Oxford Economics, an independent economic research firm, McDonald’s Japan’s business activities contribute approximately 1.05 trillion yen each year to Japan’s GDP. This finding reaffirms the scale of our impact and the significant responsibility we carry in Japan.Since the opening of our first restaurant, our business has been guided by the principles of QSC&V (Quality, Service, Cleanliness, and Value). These principles represent our un-wavering commitment to delivering consistent quality and great taste at all times, while contributing to the commu-nities we serve. The true strength of the McDonald’s brand lies not only in what we achieve, but in how we achieve it.In our medium-term management plan, we aim to become Japan's most beloved restaurant brand and target further growth through strengthening and expanding our locally rooted franchise business. Our key strategic areas—Menu & Value, Restaurant Portfolio & Digital, and Sustainability & People—do not operate in isolation. Rather, they are mutu-ally reinforcing pillars that work in concert to deepen trust in our brand and drive the creation of sustainable long-term corporate value.The year 2025, covered in this report, marked a pivotal chapter in our journey toward sustainable growth. In partic-ular, we achieved significant progress in reducing the use of virgin plastics. The introduction of our strawless lid in November 2025 stands as one of the most symbolic mile-stones of this effort. We devoted approximately three years to its development, striving not only to reduce environ-mental impact but also to optimize the drinking experience for our customers through thoughtful and refined design. This initiative embodies our conviction that sustainability and enhanced customer experience are not trade-offs, but objectives that can be achieved simultaneously at a higher standard. In addition, we implemented a nationwide transition for our takeout bags, increasing the proportion of biomass-based plastic from 50% to 95%. These initiatives also contribute meaningfully to the reduction of green-house gas emissions.Contributing to local communities lies at the very core of who we are. Through charitable initiatives such as Blue Mac Day, we combined the generous donations entrusted to us by our customers with contributions from McDonald’s Japan and our franchisees. As a result, our 2025 charity campaign enabled us to present a record-breaking total of 121.48 million yen to Ronald McDonald House Charities Japan. We are equally proud to have supported the healthy physical and emotional development of approximately 760,000 children through youth sports tournaments in baseball, youth football, and basketball.Above all, it is our people who truly sustain and strengthen the McDonald’s business. In 2025, we launched a human rights due diligence initiative in Japan, taking steps to iden-tify and address potential risks throughout our supply chain. In addition, through our continued efforts to foster an inclu-sive workplace where diverse talent can thrive, the propor-tion of female restaurant general managers increased to 35.4% (+1.2%), and the proportion of women in manage-ment roles rose to 27.8% (+2.5%) in our latest results.Guided by the Three-Legged Stool philosophy—bringing together our company, franchisees, and supply chain part-ners in close collaboration—we act with shared purpose toward sustainable growth. I am confident that this strong alignment will enable us to deliver meaningful and lasting positive impact to communities across Japan.We sincerely appreciate your continued support of McDon-ald’s.Jobs, Inclusion & EmpowermentOur PlanetDataCommunity ConnectionFood Quality & SourcingNurturing Local Communities and Shaping the FutureOur Responsibility and Commitment to Becoming Japan’s Most Beloved Restaurant BrandA Message From Our CEO
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