We focus on promoting the healthy growth of children’s minds and bodies through our support of youths enjoying sports.We also organize events and Experience Sessions for children to enjoy the sport, regardless of experience.Takamadonomiya Cup All-Japan Rubber Baseball McDonald’s TournamentKnown as the elementary school equivalent of “Koshien,” McDonald’s Japan has supported this tournament since 1986, celebrating its 40th year of support in 2025. The 2025 national tournament was held in Niigata, where many children played with determination and gave their all until the very end.As part of our support initiatives, we distributed the Baseball Player Book 2025 booklet to approximately 370,000 registered team players. In addition, restaurants located near the home bases of teams participating in the national tournament hosted presentation ceremonies for the “McDonald’s Wappen,” a symbol of admiration for youth baseball players across the coun-try. These events bring together the local community to support the players.45th Takamadonomiya Cup All-Japan Rubber Baseball McDonald’s TournamentBasketballMcDonald’s National Mini Basketball Tournament41McDonald’s Sustainability Report 2025BaseballMcDonald’s Friendly CupCommunity ConnectionYouth FootballJFA All Japan U-12 Football ChampionshipApproximatelychildren supportedApproximatelychildren supportedteams nationwideAroundteams nationwideAroundteams nationwideBasketball is familiar to elementary school children of both genders. Since 2023, we have been supporting the McDonald’s National Mini Basketball Tournament for elementary school students. The tournament was held at the Yoyogi National Gymnasium First and Second Gymnasiums at the end of March, with 47 boys’ teams and 47 girls’ teams, representing each prefecture participating. The event was conducted as a friendship tourna-ment, with no championship title awarded. Starting in 2025, an original Mc-Donald’s Wappen Sticker is presented to all national tournament players in the hope that children representing their prefectures will shine even brighter as they enjoy basketball with pride.56th McDonald’s National Mini Basketball TournamentSince 2011, McDonald’s has been supporting one of the largest youth football tournaments in Japan, where players aged 12 or younger from around the country compete and many J-League and Japan National Team players have been pro-duced. In 2025 we continued our support, including the distribution of the Football Player Book 2025 booklet to approximately 390,000 registered team players.JFA All Japan U-12 Football ChampionshipAroundSupport for the Japan Inclusive Football FederationSince 2016, we have been supporting the Japan Inclusive Football Federation with the aim of creating a society where all children can enjoy sports. Through this initiative, we contribute to build an inclusive environment where everyone can enjoy football, regardless of ability or disability.*FY2025
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