51McDonald’s Sustainability Report 2025DataAfter graduating from graduate school, I stayed on at the university as a faculty member and became involved in publishing the very first Kyoto University Environmental Report. Starting with data collection was challenging, but what I found most difficult was deciding who the intended audience was and why they should read it. Within the univer-sity, opinions were divided—some felt it was enough to simply present the facts. However, I was determined to make the report more than just a collection of data, using it as a starting point for action toward build-ing a sustainable campus. When I received McDonald’s sustainability report, I couldn’t help but read it with the same mindset, from start to finish. While the report is substantial in volume, many pages are de-signed to be easily understood—even by elementary school students. At the same time, it includes goals, plans, and detailed data, providing valuable content for experts as well. Perhaps this reflects McDonald’s true strength: its ability to engage meaningfully with a diverse range of people.As an expert in waste and resource circulation, I particularly value the established initiatives to reduce and recycle Happy Meal toys and other waste, as well as the newly introduced strawless lid in November 2025. These measures address the global challenge of plastic pollution, but their long-term success depends on consumer understanding and cooperation. As a researcher, I look forward to continuing to monitor these efforts.While the report felt like a treasure trove of insights, one suggestion would be to include not only achievements but also the challenges ahead. As we enter an era of co-creation to tackle such challenges, I hope Makudo will continue to be a familiar yet special presence.As a Kansai native, I’ll call it “Makudo”—it has always been a familiar yet special part of my childhood. In my family, my mother was a full-time homemaker, and most meals and snacks were homemade, so eating out or bringing in prepared food wasn’t part of our daily routine. Howev-er, on weekends, we would sometimes go to Makudo, a family-friendly restaurant that offers a variety of options. Those visits were something I really looked forward to.I always ordered either hotcakes or a Filet-O-Fish. The Filet-O-Fish, in particular, greatly broadened my palate, and I still remember the un-forgettable impression it left on me. Who would have thought that one day it would become synonymous with the MSC “Eco-label for Oceans,” certifying its use of sustainable seafood? Winning the MSC Japan Award for two consecutive years is truly a remarkable achievement.At university, I majored in global environmental issues and founded an environmental club called the “Kyodai Gomi-bu (Kyoto University Waste Club).” Through these activities, I met people with a wide range of per-spectives, including some who were critical of McDonald’s in terms of globalization or eating habits. I believe that everything has both positive and negative aspects. When addressing complex challenges such as global environmental issues, which require the understanding and co-operation of many, I believe it is important to first highlight the positive aspects and promote proactive initiatives. I have high expectations for McDonald’s Japan, a company that is implementing global standards such as sustainable and responsible sourcing, as well as animal wel-fare—concepts that are still not widely embraced in Japan.Jobs, Inclusion & EmpowermentOur PlanetIntroductionCommunity ConnectionFood Quality & SourcingMisuzu AsariDeputy Director-General and Professor Research Institute for Humanity and NatureThird Party Testimonial
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